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Content checks that should be the same on both the mobile and desktop versions of your site include:
Accessibility: screen readers and other applications rely on alt text to properly understand the page
Durante the context of search engine optimization, a backlink is an important factor Sopra determining how well your pages rank. Con fact, Per 2016, a Google team member confirmed that backlinks serve as one of Google’s top three ranking factors.
Similar to our advice about not linking to broken 404 pages, it's often helpful to check your outgoing links for redirects and redirect chains.
Moz Risultato Metrics You likely won't be able to address every audit point perfectly, but the goal is to reach a "good" score Sopra three key areas:
Listen & learn about how a comprehensive audit can improve your site's ability to rank and earn valuable engagement. Register now 2. Crawling & indexing
Most of the time, robots directives are placed Per the HTML as a meta robots tag. Far less often, they are placed Durante the HTTP header as a X-robots-tag. You are free to check both places, but Google's URL Inspection report will quickly tell you if indexation is allowed.
Popups for legal reasons (e.g. cookie consent) and those that only take up a small amount of space typically aren't a cause for concern. That said, if your mobile URL greets you with a giant advertising banner that fills the screen, this is likely something you want to flag.
Fixing broken links works better when you do it at scale, and your efforts may be more greatly rewarded when you prioritize internal links. If you have a very large site, hunting down and fixing every 404 may be a low ROI effort, though the ROI rises with the importance of each page.
Most of the major SEO tool suites — Moz included — offer a large link index. (This is one instance where we actually don't recommend using the link report Durante Google Search Console, as it's notoriously difficult to extract useful information from Sopra a way that's beneficial to SEOs.)
You also want to avoid "orphaned pages" — which are pages not linked to by any internal URLs on your site. The process for discovering orphaned pages isn't quite so simple. SEO crawlers like Screaming Frog and Sitebulb do a decent job finding orphaned pages but require connecting to other patronato sources — such as sitemaps — Con order to discover them.
1. Canonicalization: Mobile pages on a separate URL should not canonicalize to themselves, but rather to the desktop version of the page, as so:
If search engines can't render your page, it's possible it's because your robots.txt file blocks important resources. Years ago, SEOs regularly blocked Google from crawling JavaScript files because at the time, Google didn't render much JavaScript and they felt it was website a waste of crawling. Today, Google needs to access all of these files to render and "see" your page like a human.
Authorship is a touchy subject Sopra the SEO space. While Google doesn't confirm authorship as a ranking factor, they do confirm tracking authorship information as entities, and working to not only determine the author of a page but also connect that author to other works on the web.